Scaling Revenue: How We Turned Trees Into Revenue

Getting people to leave online reviews is brutal. Everyone from your gym to your emergency plumber is begging for five stars, and let’s be honest—most of us are too busy (or too lazy) to bother. At Starloop, we knew there had to be a better way to make our requests stand out without sounding like another desperate “please review us” plea.

Plant trees. Get reviews.

So we cracked the code: we plant one tree for every review. Simple. Memorable. Weirdly effective. It taps into the “law of reciprocity”—people are naturally inclined to give back when they feel they’re doing good. And planting a tree lets them feel like eco-heroes without ever leaving their couch.

Asking the right way for reviews.

Here’s the other secret: we don’t ask for “reviews.” We invite people to leave “feedback.” That tiny language shift takes all the pressure off and makes people feel comfortable sharing their honest thoughts. Combine that with the tree-planting incentive, and the results speak for themselves: 102,000 reviews and 102,000 trees planted in Madagascar, Ethiopia, and Nepal as of July 1, 2025.

We’re not just growing reputations—we’re growing top-line sales while we grow forests. And honestly? Watching our clients get more reviews while we help reforest the planet feels a whole lot better than begging for stars the old-fashioned way.