Strategy
How to Get 100s of Positive Online Reviews: Your Foolproof Guide
Apr 6, 2025
So you'd do anything for more five-star reviews, right? But when you ask, crickets.
I’ve heard it a thousand times:
“People say they’ll write a review … but most don’t follow through.”
That hesitation is normal—but it’s not unstoppable. You just need a system that makes writing a review feel worth their while. That’s what I built at Starloop: a simple way to win as many real reviews as you’ve actually earned—without asking for praise.
“The concept... is brilliant.” – Shep Hyken, Forbes
Yep, that was my tree-for-a-review approach making headlines.
Here’s the high-level pitch
If you’re wondering whether this works: it does. Over six years, I’ve tested countless strategies—from Starbucks cards to sweepstakes—and the tree model smashed everything. Thousands of five-star reviews and thousands of trees later, this simple 3‑step “Reputation Control System” is now our daily template.
What you’re about to learn is exactly what hundreds of local businesses around the world use to dominate local search results and customer trust from the inside out.
The Starloop Reputation Control System
Three core steps. Forget gimmicks—this is ethical psychology meets automation "make it rain reviews on my business" in 3 steps.
1. Motivation → Give something meaningful that doesn’t go to them
Everyone is crazy busy. Your customers will never prioritize leaving a review unless it means something bigger.
You know Susan… she’s juggling work, family, dinner, Netflix—so asking her to write you a review? That’s an instant "I'll do it later" promise.
🚫 Avoid:
Starbucks, Amazon or other gift cards
2-for-1 offers
50% discounts
Prize draws

These are tangible rewards for them; the client. Not only do they often violate review platform rules—they feel like manipulation and in many places, it's illegal.
✅ Instead:
Pick something external but meaningful—tree planting, donating meals, sponsoring local gear. Something edgy, shareable, tangible.
“We plant 1 tree for every review” is way more memorable than “we give 1.2% to charity.”

2. Language → Don’t ask for a review. Ask for feedback.
Phrases like “Can you write us a Google review” are awkward. People can hear the hint: “Write us a good review.”
Using neutral words like “feedback” comes off as calm, confident, even caring.
"Review": Depending on your profession, this is word can be loaded and awkward
"Feedback": neutral, not manipulative.
Swap Can you write us a review? → We’d love your feedback—and help us plant a tree!
It’s subtle. Powerful. Proven.
3. Automation → Work smarter, not harder
Think backhoe vs shovel. One person digs a trench in a month; another does it in a day.
Sending manual review requests and reminders sucks. Knock that crap off. Automate everything:
Email or SMS
Use smart send times
Friendly follow-up nudges if no response (also at the right time)
We’ve sent over one million review messages so we know exactly which day and what hour gets the best results. Timing matters.
Final thoughts
⚠️ One number to remember
87% of people check online reviews before doing business. That’s not a fad—it’s a tidal wave.
Social proof is everything. If your business has the most reviews & the highest rating in town? You’re pulling gravity. If not… you're just a fallback option.
No shortcuts. No cheats.
Fake reviews never last and they're a huge liability. Customers sniff them out. Google catches them—and eventually penalizes them. Your honest reputation isn't some sand castle that can be wiped away, it's a moat that protects your brand and your business.
TL;DR (Your DIY checklist)
If you’re ready to nail this:
Write your invite feedback script
Land on an ethical motivator (trees, meals, kits—your MVP)
Choose or build an autoresponder system
Send soft invites (email/SMS) instead of begging for reviews
Split-test messaging and timing
Target ≥ 10% review‑conversion rate for transactional businesses (restaurants, home services, car wash etc.) and ≥ 40% for consultative professions (real estate, mortgage, medical etc.)
Want the shortcut? Tools like Starloop handle the whole thing for you, no headache. But if you want the DIY route, this protocol will crush it—ethically, sustainably, grow-your-brand style.
It’s game time.
The way we do it, every review is a chance to plant a tree and for your business to be remembered. Choose something that works for you and make review-worthy moments happen every day.