Business is fascinating

I intersect business and ecology to generate outsized ROI. That’s what I do.  Running a business is one of the purest activities. Your business lives or dies by your creativity and the decisions you make.  Day after day, it’s one of the most relentless tests of your character.

 

Ecology is everything

Planet Earth. Is there anything more amazing than this planet we live on?  From ants to dolphins, Sinatra to Gaga, and wine to whiskey, this biosphere is home to everything we love, cherish and enjoy.  And for our human carnival to continue, we need a healthy biosphere.

 

Business + ecology = white hot

When business and ecology intersect in meaningful ways, you have my full attention. I’m in love with business as a force for good. Business models disrupting the status quo and having a positive impact whilst providing a genuine competitive advantage.

 

Mission driven

Around my 40th birthday, I could see the shot-clock of my life ticking. With the time I have left, I decided to plant 1 million trees. I didn’t know how I would accomplish this goal, but then…

 

Starloop.com

In 2015 I launched Starloop.com, reputation management software to help local businesses drive growth by getting online reviews from their customers.  At Starloop we plant a tree for every review we help our Members get. I was once interviewed by Forbes, who thought that planting trees to get reviews was a brilliant idea (thanks Forbes!) Starloop grew bigger and bigger and I proceeded to travel my face off for the 3 years that followed. Then in early 2019, I pivoted Starloop from an agency concept to SaaS (Software as a Service) and I now work alongside Starloop CTO, Ricardo Soares, on making Starloop into the world’s best software for growing revenues using online reviews.

 

How I can help you

Connections Need to connect to someone I might know? Get in touch.

Growth Whether you need growth for your local business or your entire organization, let’s talk. 

 

How you can help me

Connections Planting 1 million trees is a goal I want to accomplish sooner rather than later. I’d be grateful if you can connect me to any organization is looking to grow revenues.  From there I can help them succeed and together plant more trees.